Billboard: A Side View Project
By Wok The Rock
3 Feb 2008
In the strategy of media placement for outdoor advertising, the time speed, screen position and the strength of an image have to be dealt with the rapid eye movement of prospective cunsumers on the street. But it's only prevail for passanger in a vehicles, not always for pedestrians. If you're a pedestrian, you can see the side view of the billboard and there's no message upon it. Except, there is an experimental or ambience media who want to attact pedestrian's memory.
So, maybe this serie could be a useful insight for creative media planner in advertising agency.
This project is still ongoing, in search of a billboard which have a message at its left/right side. Please join this project by shooting the left/right side of a billboard in your place and send it to me via email: woktherock@gmail.com then i will upload it on this site.
